The Strategy and Tactics of Pricing 5th edition

ISBN:0136106811

ISBN13:9780136106814

Publisher:Prentice Hall

Authors:Thomas T. Nagle, Thomas Nagle, Tom Nagle, John Hogan, John E. Hogan, Joseph Zale

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The Strategy and Tactics of Pricing Description

The Strategy and Tactics of Pricing 5 Edition A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.   
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